Brilliant startup Story of Freecharge.

From hopping in the e-wallet detachment, Freecharge has had a somewhat turbulent, yet sweeping excursion. Here we observe the full record – from its establishment to turning into a piece of a lot bigger organization.

The Beginning

Freecharge was established by Sandeep Tandon and Kunal Shah as an endeavor at first called Paisaback. Paisaback was an organization that managed special offers like money back, limits, and coupons, similar to what Groupon did in the US.

They began this endeavor in Bombay. The two organizers at long last moved to the possibility of Freecharge after they found that a cell phone store was making every one of its benefits from the income its prepaid client base was creating.

At last, Tandon and Shah proceeded onward from Paisaback and started up Freecharge in August 2010. The underlying contribution of this site was the prepaid telephone revive. In any case, they before long expanded their installment verticals and included postpaid cell phone charges, DTH, information packs, and service charges like water, power, gas, and landline bills.


Freecharge struck gold when Sequoia Capital, perhaps the greatest financial specialist in the startup economy, chosen to contribute for its seed subsidizing round in 2010. The sum put resources into this round has still stayed undisclosed.

The organization, throughout the following not many years, has gone through 6 extra adjusts of financing from 2011 to 2017, which is an away from of trust in the business. Throughout this time-frame, Freecharge has figured out how to raise an astounding 177.6 million USD altogether, from 2011 to 2017. This made the organization one of the leaders in the e-exchange field.

Freecharge, over the entirety of its financing, adjusts, had 6 speculators, which included Sequoia Capital India (as referenced previously), RTP worldwide, Snapdeal, Valiant Capital Partners, and Sofina.

As assets came in, Freecharge likewise chose to fan out and obtain different organizations. As a piece of this plan, the organization proceeded to get Preburn.

Preburn was an application store that permitted application distributers to upgrade their client base by pre-introducing their applications on gadgets before they are sold. Freecharge purchased the organization at an undisclosed cost in August 2014.


Consistent with its name and as referenced previously, Freecharge was assistance to revive or cover any forthcoming utility tabs. In 2012, they further extended the scope of administrations offered and made couponing a chance.

A client could utilize food coupons worth a specific incentive at well-known grocery stores or food sources, contingent upon where the coupon was substantial. The organization had eminent accomplices the nation over, for example, Croma, the hardware store, Cafe Coffee Day, Puma, and Dominoes.

The organization likewise joined forces up with a few online business stages, for example, BookMyShow, Jabong, and Myntra, where Freecharge coupons could be recovered.

In the very year, the organization saw around 40,000 exchanges every day, which added up to a complete exchange estimation of Rs. 60,000,00 consistently. Furthermore, in light of the fact that this development would just increment through new clients who might come in through cell phones, the organization dispatched its Android application.

In 2012, as rivalry became through other applications, for example, Rechargeitnow and PayTM, the organization author Kunal Shah chose to venture up and separate by calling Freecharge as a “advertising organization the clients energize as a medium”.

In 2013, the author Kunal Shah ventured down as CEO while as yet being a piece of the top administration. The previous COO of Redbus, Alok Goel, supplanted Shah as the new CEO.

It had been all going great and keen development for the organization until 2015. In 2015, the opposition increase, and as cell phones took over as the favored medium, a ton of internet business monsters sprung up in the environment. 80% of the Freecharge exchanges were occurring on mobiles thus, there must be another route forward, something else, the organization will undoubtedly burn out.

The new beginning for Freecharge came as a Snapdeal procurement. This money in addition to stock arrangement, which was assessed to be anyplace between 400 million to 450 million USD, was one of the greatest ever consolidations in the startup economy in India.

As Snapdeal went to the front, Alok Goel left Freecharge and Kunal Shah returned as the CEO of the organization.

The organization likewise dispatched an e-wallet administration like its rival PayTM, to permit a client-to-client cash trade. This equivalent e-wallet would likewise work with the entirety of Freecharge’s underlying retail and web-based business accomplices.

A couple of months after the dispatch of the e-wallet, Freecharge additionally dispatched a Unified Payments Interface (UPI) near the very edge of demonetization, to permit bank-to-bank moves between clients.

Before long, the numbers for the organization fired growing up once more. In 2016, Freecharge professed to have a 99% achievement rate with an expected installment season of 10 seconds. Likewise, 7% of Freecharge clients were repeating ones at a public normal of 5 times each month.

2017 was the year Freecharge’s parent organization Snapdeal was feeling rough. Accordingly, there was a money limitation in the organization, even after Snapdeal put in another 60 million USD.

The top of the food chain was likewise experiencing violent changes. Kunal Shah left to turn into the Chairman and was supplanted by Govind Rajan as CEO. Before long, Rajan quit as well and was then supplanted by Jason Kothari, the previous CEO of Housing.

These progressions combined with money consumption produced bits of gossip about Freecharge being sold out to online business goliath Flipkart. Every one of these gossipy tidbits, at last, stopped when it wasn’t Flipkart yet Axis Bank that limb Freecharge from Snapdeal for 60 million USD. The sum was very nearly a fourth of what Snapdeal had initially gotten it (Freecharge) for.

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