Zimplistic,Rotimatic

Food and Robotics: Zimplistic Revolutionizing the Indian Kitchen

Today AI has taken almost all the major spheres of life. From offices to homes, humans are surrounded by technology to simplify tough tasks. The same happened to be in our kitchen. Though machines and robotics have taken over most of our life, traditional kitchens seem to be the only exception. Believe it or not, it is the space that will next venture into robotics like never before. Be it mixers, grinders, juicer, fruit cutters, or rice cookers, all the tough labor that once used to be bear by humans have today simplified to one simple click. Most south Asians have become accustomed to using various variants in the kitchen for cooking. There are two staple foods in the Indian household- rice and Rotis. While rice cookers have already simplified rice making, cooking rotis continues to be a tough task.

Zimplistic’s Rotimatic, an automatic roti maker perfect for domestic use has emerged as a game-changer for how we prepare the age-old recipe. The traditional process of making Rotis require a lot of hard labor, but with Zimplistic’s Rotimatic the entire process can be compressed down to one single click!

Equipped with AI and IoT, Rotimatic is the next big hit in the kitchens.

In any Indian household, the responsibility of making Rotis fell on the shoulders of women. Mostly mothers are the ones spending hours in the kitchen twice a day making rotis for the family. The long traditional method includes carefully measuring the portion of water and flour. The water should be of a certain temperature to make a soft dough. To prepare a dough of ideal consistency, one requires to knead it for some time and then leave it to rest. Later, the dough is divided into thin discs that are then roasted on a pan to make the perfect chappatis.

Zimplistic,Rotimatic

This whole process takes about an hour or more to feed a family of four people. Pranoti Nagarkar, Founder and Co-CEO of Zimplistic, has seen her mother compromising her time to feed their family. This inspired her to create a technology that can simplify this hard labor and compress roti-making time. Thus, Pranoti along with her husband Rishi Israni came up with Zimplistic’s Rotimatic which recreates all the steps. The device has a different compartment for each ingredient and other than pushing a few buttons, no extra effort is required to make Rotis.

Rotimatic is a high-tech machine with 10 motors, 15 sensors, and 200 moving parts controlled by a 32-bit microprocessor. Rotimatic uses its sensors to measure the exact amount of ingredients required in making dough mix and kneads it to the ideal consistency. The dough is then moved by a mechanical arm to another end of the device where it is evenly flattened into a thin disc and then roasted. Steaming Rotis are slid out on a tray at the front bottom of the Rotimatic at the end of the procedure. One can specify the oil content, the thickness of the roti, frequency of roasting, and the number of rotis to be made in a batch. Every roti made in a batch has the same quality.

It also allows access to pair the device with Android and IOS appliances such as smartphones to operate it from afar. One needs to install the supporting Rotimatic app to operate the device from anywhere in the house. The automatic roti maker also automatically downloads updates for its software as and when those are released in the cloud allowing a wide space for it to evolve over time. By using Rotimatic, one can prepare rotis in a few minutes.

In 2015, the company completed its Series A and B fundings.  The firm has recently raised $30 million in a Series C round led by Credence Partners, a Southeast Asian private equity fund, and EDBI. Pranoti recently announced that they had made $20 million in revenue in their first year of sales. They aim to shift Asians to consume Rotis made from their Rotimatic.

Leave a Reply

Your email address will not be published. Required fields are marked *