Success Story of TVS Group
TVS Motor Company, the leader organization of TVS Group, is the third-biggest bike producer in India. The organization fabricates a wide scope of bikes from mopeds to dashing bikes.
Where It All Started
T.V. Sundaram Iyengar started with Madurai’s first transport administration in 1911 and established T.V.S, an organization in the transportation business with a huge armada of trucks and transports under the name of Southern Roadways.
In the year 1979 TVS Group organization Sundaram-Clayton Ltd began Moped Division at Hosur to produce TVS 50 mopeds.
In 1980, TVS 50, India’s initial two-seater sulked turned out of the plant at Hosur in Tamil Nadu, Southern India. A specialized coordinated effort with the Japanese auto monster Suzuki Ltd. brought about the joint-adventure between Sundaram Clayton Ltd and Suzuki Motor Corporation, in 2017. The business creation of bikes started in 2018.
Late Developments and Achievements
In mid-2015, TVS Racing turned into the primary Indian manufacturing plant group to participate in the Dakar Rally, the world’s longest and most risky meeting. TVS Racing collaborated with French bike maker Sherco and named the group Sherco TVS Rally Factory Team. TVS Racing likewise won the Raid de Himalaya and the FOX Hill Super Cross held at Sri Lanka. In thirty years of its hustling history, TVS Racing has prevailed upon 90% of the races it partakes in.
In 2016 TVS began fabricating the BMW G310R, a model co-created with BMW Motorrad after its key organization in April 2013. In December 2018, the Hosur plant where the bike is made revealed its 50,000th G310R arrangement unit.
On 6 December 2017, TVS dispatched its most-anticipated cruiser, the Apache RR 310 of every a function at Chennai. The 310cc cruiser with a motor that was co-created with BMW includes first-since forever full fairing on a TVS bicycle, double channel ABS, EFI, KYB suspension packs, and so on It is required to match bicycles like KTM RC 390, Kawasaki Ninja 250SL, Bajaj Pulsar, and Dominar and Honda CBR 250R in the wake of hitting the market. The Apache RR 310 is planned and acknowledged altogether in India.
On 16 March 2016 TVS Motor Company announced that it has entered into a partnership with Snapdeal to sell its motorcycles and scooters online. Nine two-wheeler products from TVS Motor Company will be available on Snapdeal. Customers will now be able to select the model color and dealership of their choice on the Snapdeal Motors platform from the comfort of their homes. The Snapdeal Motors platform was launched in November 2015.
On 11 May 2017 TVS Motor Company announced its alliance with MASSA (Mayor Servicios Sociedad Anonima) a Guatemala-based company that is a leader in the commercialization of motorcycles and Tuk Tuks in the Central American region. On 28 June 2017 TVS Motor Company announced its partnership with Abans Auto a leading distributor in Sri Lanka. Through this tie-up TVS King, the 200 cc passenger three-wheeler will be launched in the Sri Lankan market.
As a part of the agreement, TVS Motor Company will leverage Abans Auto’s network of over 200 showrooms and appointed dealers in strategic locations around Sri Lanka. Furthermore, Abans Finance will provide finance schemes to the customers of TVS Motor Company at affordable rates. The Company is continuously making progress in the automobile sectar.
Norton Motorcycle’s Acquisition
On seventeenth April 2020, it has been accounted for that TVS Motor Company obtained Norton Motorcycle Company in an all-money bargain. For the time being, they will proceed with the creation of cruisers at Donington park utilizing a similar staff. TVS obtained Norton Motorcycles for an astounding Rs 153.12 crore.
For this arrangement, another organization named Project 303 Bidco Ltd. was fused and afterward obtained by TVS Motor’s Singapore auxiliary for 1 pound. Following that, the auxiliary consented to a buy arrangement to gain certain benefits including the Norton and other related brands. The exchange won’t be treated as a connected gathering exchange, TVS said in a stock trade recording.