indianness,indian fashion,fashion industry evolution

Evolution Of Fashion Industry In India

Indian fashion has always been a topic of interest for the rest of the world, mainly because of our unending field of fashion. Each state, each city and each village has a different attire to offer. What we wear today is hugely inspired by what we used to wear yesterday. The evolution of Indian fashion is undoubtedly an interesting topic.

Changing trends of fashion:

A lot has changed over the last 7 decades and so has the fashion industry in India. Saree, the versatile women’s clothing has been India’s trademark fashion style over the ages. Salwar Kameez and various other traditional ethnic clothes like the lehenga, sherwani, lugda, lungi etc. and khadi clothes like the Nehru Jacket etc. started out as our wardrobe staples. But however with the influence of British Raj, India was exposed to western wear such as skirts, shirts, jeans and many more. Being highly interested in fashion we paired the modern wear with a desi touch! A new range of style emerged as kameez with pants, skirts with kurti’s and lehenga’s with shirts, as a result we can say different genre appeared in Indian fashion industry.

indianness,indian fashion,Fashion in 1940's
Fashion in 1940’s

1940s was a decade marked by the Second World War hence the period portrayed relatively simple women’s clothing. Bollywood also holds a position to be blamed, since the introduction in 1904, people were imitating the style many celebrities used to carry. During 1950s, the advent of art colleges and schools led to popularity of narrow waist and balloon skirts with bouncing patterns. The adoption of khadi wear among women was also adopted within this period of time only. In 1970’s export and import of clothes started and thus entered a new market of fashion. The idea influenced by foreign designers and experts came to the nation. The men fashion industry also grew simultaneously with shift from kurta pyjama to shirt and pants. Before, the men wear were mostly kurta pyjama, lungi and sherwani, but with time it has gained a lot of momentum. An amalgamation of Indian motifs and western silhouettes, the Indian fashion scenario in our nation is both classic and timeless. India, today is the second largest textile and garment exporter in the World. Our textile industry is expected to have a net worth of $141 Billion by 2021.

indianness,indian fashion,Fashion after 2010
Fashion after 2010

What resulted in evolution?

  • Technology has proven to be a great milestone in the fashion trends. Due to the advent of technology and their incorporation into fashionable clothes has taken fashion to another level.
  • The industry now also offers various fashion courses as well in the stream. Thus, making youth indulge in it more precisely.
  • Globalization on the other hand has influence the western world fashion on the country. Now along with having traditional costumes, we have a great variety of western wears.
  • Rich people and political influencers are also the key reason why people adopted different attires. Media plays a very crucial role in this part.


Thus, that’s how we witnessed change in the Indian fashion industry. Different statement of style marked men and women clothing different by each decade followed.

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