Reading and writing has always been interest circle for many of the youngsters in India. Any last good novel or quote you read and couldn’t take it of your mind? One day, Anuj Gosalia was scrolling through his newsfeed, he realized that memes, selfies and other avoidable materials were the most popular things on Facebook. In the past two years, micro-fiction has caught on in India, with Anuj Gosalia Terribly Tiny Tales setting the trend for others to experiment.
Weaving magic with words, Terribly Tiny Tales is a forum for story enthusiasts and making a community of word lovers.
Members and the writers:
A Facebook page that is fast redefining popular storytelling for millennials, TTT is the most famous platform where young writers look up to. A 33 year old Anuj Gosalia had no background or experience in writing before starting this company but his unending interest in the field lead him to launch a platform where young writers can participate and share their creations worldwide. Anuj get together with 18 other writers who wrote tweet-sized tales and published them on Facebook from across the country. He insisted them to write for his plat form, it was during these meetings only that Anuj met Chintan, who for a time looked after TTT’s editorial while Anuj is the CEO. It is an ad agency based out of Andheri, Mumbai.
“The idea was to make good fiction accessible” Anuj said.
After a molestation complaint against the Chintan Ruparel, he stepped down his position right after. The allegations against him were made on Twitter and blogs on Medium. Terribly Tiny Tales announced Ruparel’s removal on social media. Apart from this complaints many other women spoke up during #metoo movement.
The firm posted an apology on social media while announcing the stepping down of the co-founder. However this didn’t seemed to stop Anuj Gosalia into moving on.
The platform have collaborated with Cornetto, Max Life Insurance and Amnesty International. The collaborations aren’t brand promotions but just a platform to write tales based on the messages these brands want to communicate. After the legalization of gay rights, TTT collaborated with UCB (United Colours Of Benetton) and the images of their tales were rainbow-coloured to commemorate the legalisation of LGBTQ marriages in U.S.
TTT now is also making micro- fiction tales in video format. The first series was themed- ‘love’. Encouraged by the good response, they launched the second season on the occasion of Mother’s Day and many more till date.
Unlike most other digital platforms, they don’t sell direct ads or conventional shout-outs. Instead they use their reader base to drive traffic straight to the brand message of the brands they collaborate with.
Want to join TTT?
The platform is open for all now. Just go to www.terriblytinytales.com/submit and give in your tale. If it’s loved, it will be published.